BRANDING | PACKAGING | ILLUSTRATION
Nature Nutrition is a re-brand for a nutritional supplement company based in Winnipeg, Manitoba. They sell natural gummies and other supplements, with the goal of maintaining a healthy mind and body.
The Nature Nutrition brand is colourful, retro and playful. The logomark embodies outdoorsy nostalgia, and the other elements compliment this feeling while being colourful, bright and bold.
The illustrative elements developed for Nature Nutrition utilize a blend of uniqueness and unity to maintain an interesting visual aesthetic. The illustrations share the same form and stroke weight, and the secondary elements do as well.
They remain unique in their details, with bold yet complimentary colours that create the retro-naturalistic palette. This compliments the wordmark and illustrations, which all together create a robust and well-rounded visual identity.