BRANDING | CLOTHING DESIGN | ADVERTISING
Dewey is a clothing brand that embraces the whimsical and carefree nature of childhood. Dewey creates clothes that are meant to be played in, and the brand employs sustainability practices to ensure that outgrown clothing has the opportunity to be re-purposed and passed on.
Dewey has a fun and child-like colour palette that plays upon themes of nostalgia, freedom and play. The type is fun and rounded with a complimentary sans-serif, for easy readability while also remaining interesting and inviting.
THE AD SERIES:
The Dewey ad series builds off of the design from the brand toolkit, and utilizes the same free-flowing line work that is present in the logo to interact with pieces of clothing.
The first ad series embodies the idea of recycling and repurposing by using cats, balls of yarn and nine lives. The second iteration utilizes wind, paper airplanes and travelling to evoke the same message.